Softer hair.
Dandruff care.

We’re starting with the routines and conditions you experience in India: water hardness, dust and pollution exposure, heat, sweat and washing habits. We want those inputs to guide the formulation brief and the conditions in which the final shampoo is assessed. This does not mean we have established hard-water or pollution-protection benefits; any such claim would need specific testing.

We’re focusing on people who already use dandruff care but still find their hair rough, dry or difficult to manage after washing—even with a suitable conditioner. The idea brings these two needs into the same shampoo step. It is not a hair-growth product, and it is not intended to replace prescribed treatment.

Dandruff care and how hair feels after washing are both important to the people we’re designing for. We’re considering the dandruff-control, cleansing and conditioning systems together, rather than treating softness as an afterthought. Published work on existing shampoos gives us a basis to explore that combination; the performance of our own shampoo will need to be established through testing.

Our proposed direction combines a dandruff-control approach with a balanced cleansing system and conditioning components aimed at softer, easier-to-manage lengths. Each has a different job, and they need to work together in the finished formula. The final ingredients will be selected with a professional formulator and assessed for compatibility, safety and performance.

It is intended to take the place of your usual non-prescribed dandruff shampoo, rather than add another serum or pre-wash treatment. You would still use your suitable conditioner on the lengths. Exact dose, contact time and wash frequency will be decided after formulation and testing; follow your clinician’s advice for prescribed care.

Yes—the intended routine keeps a suitable conditioner on your lengths. We’re investigating whether the shampoo itself can improve the hair-feel compromise that remains despite usual conditioning. We are not proposing that one shampoo replaces every part of your haircare routine.

The direction is a rinse-off shampoo focused on dandruff care and softer, more manageable hair, with a proposed 200 ml pack. The final formula, packaging, use directions and performance are still to be established. We do not have a finished product or a confirmed launch date yet.

Joining tells us whether this direction is relevant to your routine at the proposed price. If you agree to research follow-up, we may invite you to share more about what you use and what you would want improved. Brand and development emails are separately optional; joining does not promise a sample, priority access or a launch.

The short questions after signup help us distinguish a recurring unresolved problem from general interest in a new shampoo. That matters because we’re deciding whether this particular product direction is worth developing. You can skip those questions and remain on the waitlist; only completed responses can count as qualified interest in the experiment.

Joining is free and creates no purchase commitment. The price shown in the product introduction is the proposed offer, not a final selling price. Any final price and delivery charges would be confirmed before a purchase.

We’re focused on taking this shampoo from development to launch. Formulation, safety assessment and performance testing are the steps ahead. Join the waitlist to register your interest; select brand and development updates if you’d like to hear about our progress and launch announcement.